• Image: Project ICE Image: Project ICE

Project ICE - Thursford Enterprises

Feilden+Mawson competitively won the commission to develop a facility of interactive and educational experience for children, the fit-out of which is based around a vintage steam fair / circus theme.

The Interactive Children’s Experience, or Project ICE (for short) enhances the existing Thursford Steam Museum Experience by enticing a new generation of customer. Thursford is internationally renowned for its Christmas Spectacular shows which sees hundreds of thousands of people flocking each-and-every year from both near and far. Project ICE’s goal is to entice a new generation of customer which aims to put Thursford ‘on the map’ as an all-year-round tourist destination.

The Interactive Children’s Experience, comprises 2,500m2 of accommodation including function/party rooms, restaurant and ancillary areas supplemented with an extensive external recreation space incorporating natural landscape features. The entrance form takes inspiration from a vintage steam locomotive to enhance Thursford’s ‘truly unique’ experience. The project is currently submitted for full planning with a determination destined for November 2018, after which detailed design will commence.